Awalife Nigeria Limited, a leading lottery brand, has announced Habib Okikiola, popularly known as Portable, as its newest brand ambassador. The controversial yet relatable music star strengthens his ties with the brand, having previously headlined Nigeria’s first celebrity boxing match against Charles Okocha.
Portable joins an elite group of ambassadors that includes notable figures such as actresses Jaiye Kuti, Nkechi Blessing, and Lekan Olaleye. Together, they aim to redefine Nigeria’s lottery industry by promoting transparency and social impact.
Speaking on the partnership, Awalife spokesperson Prince Jothan highlighted Portable’s appeal. “Despite his eccentricities, Portable represents the spirit of a social enterprise. His authenticity and deep connection with everyday Nigerians make him a perfect fit for Awalife’s vision of creating an ethical lottery platform focused on empowerment and fairness,” Jothan said.
Awalife has gained recognition for its innovative Winner Guarantee Lottery model, which ensures transparency and offers daily prizes. Notable winners include an Abeokuta resident who chose a N1 million cash prize over an iPhone 16 Pro Max and a University of Ibadan undergraduate who became the first N1 million jackpot winner.
The addition of Portable to the AwaLife team underscores the brand’s commitment to engaging diverse audiences and creating meaningful community impacts through its initiatives.
